I audited my last 20 tweets and here is what I found

Twitter Audit Results

I've really been enjoying Brendan Schneider's The SchneiderB Social Media System for Schools (free account required). One of his central tenants is that content should follow the 75/25/1 rule:

  • 75% of content is directly related to the school
  • 25% of content is related to the community
  • 1 connection a day is an interaction with someone else

So today I decided to see how my Twitter feed stacks up against this rule. I decided to slice my Twitter pie into slightly different pieces than Brendan because I'm not a school. When tweets fell into more than one category I counted them more than once. Here's what I found.

SELF PROMOTION

Slightly more than a third of my tweets were purely self promotional. These were tweets relating to me, my offerings, or my website. The goal of these tweets were to encourage people to find out more about what I do. These posts see light to moderate engagement.

THOUGHT LEADERSHIP

Slightly less than a third of my tweets were links to articles, people, or ideas. The goal of these tweets was to provide useful information to people and to position my company as a place to go for ideas and knowledge. These posts see light to moderate engagement.

DIVERSIONS

Sometimes I just post random things. The goal of these tweets is to express my personality and to have fun with my followers. These posts see moderate to heavy engagement.

ENGAGEMENTS

A full third of my tweets were mentions or public dialog. The goal of these tweets is to have a conversation, give support, or ask a question. Quite often tweets in this category overlap with thought leadership. These posts see moderate to heavy engagement.

Overall I found this exercise quite refreshing and affirming - I feel like my Twitter efforts are valuable, effective, and Brendan's 75/25/1 rule helped me put my posts in context.

What do you think? Have you conducted a Twitter audit? Do you follow the 75/25/1 rule? Let us know your thoughts in the comments!