Are You Using These Six Tips to Bring More Feeling to Your Marketing?

Here’s an old joke parents tell about boarding school, “What is boarding school? It’s where they take the two things you care about most in the world (all your money and your children) and you are happy about it!”

The kernel of truth here is that the biggest decisions we make in our lives aren’t always made for purely rational reasons. Yet school web sites are often primarily focused on rational arguments and lists of services. Parents are left to compare the new turf field at School A with the renovated dorm in School B. Advanced Placement or International Baccalaureate? New ice rink or 1:1 technology program?

The magic of independent school is reduced to a list of perks.

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