Scott has taught and coached at independent schools for more than a decade and now serves as Director of Communications and Marketing at Proctor Academy where he has led a comprehensive web redesign and strategic planning process for the school’s admissions, communications, and advancement teams. He has written hundreds of blog posts for Proctor and launched an inbound marketing initiative that boosted applications by nearly 40% during its first year.
We are very pleased to welcome Scott to our team and to be able to offer his experience to our schools!
- Inbound Marketing Strategy
- Admissions Marketing & Digital Communications Audit
Inbound Marketing Strategy
The return on investment on direct marketing efforts for independent schools pales in comparison to the ROI of inbound marketing efforts. By developing a comprehensive inbound marketing strategy your school will not only attract more mission-appropriate students, but you will also refine your brand internally as you generate valuable content emphasizing your differentiators within a crowded market place.
Admissions & Digital Communications Audit
The pressure schools face to enroll mission-appropriate students has never been higher. With tuition levels continuing to outpace earnings and competition for tuition dollars among peer schools remaining cut throat, schools must continue to refine their ability to effectively communicate their value-add to prospective families. Regularly conducting an Admissions Marketing and Digital Communications Audit ensures your school’s Admission and Communications teams are aligned in working to enroll mission-appropriate students while still meeting revenue numbers.